Probably not. What is it about the unlimited food and drink that keeps drawing us in? Is it because our desire to savor meets that of local hoteliers, always in makeover mode?

Published: Fri, Jul 1, 2022, 11:07 PM

If there were to be a poll for a lifestyle-related word synonymous with Dubai, brunch would likely win the most votes, by a huge margin. Incidentally, the answer to the question “So, what do you do on the weekend?” also, can be simply answered with the same word, brunch; and this, regardless of the change of weekend and of course, the fact that we had been brunching for eons.

Will we ever be tired of brunches? Living in Dubai, probably not. So what is it about the unlimited supply of food and drink that keeps drawing us in? Even in the post-Covd-19 pandemic era, we’re quick to head to brunches and swap notes about where to be seen and why. Credit for that goes to Dubai, a place that never tires of revamping jaded brunches, say a sleepover brunch, musical Broadway brunch, bistro brunch, and more. We revisit the fun, networking and superfood behind reinvented brunches tirelessly and passionately. And while the dictionary meaning of brunch may be limited to a late morning meal eaten instead of breakfast and lunch, the offerings suggest otherwise. What about the brunches that capture our love and relaunch brunch as a business of the future? We get some tasty and entertaining responses.

A mix of all the good things

“Brunch is the perfect opportunity to catch up on exquisite food choices, chart-topping playlists and live performances, plus countless Instagrammable spots against stunning backdrops,” Kabir said. Wadhwani, Director of Entertainment, FIVE Hotels and Resorts which offers brunch experiences at FIVE. Palm Jumeirah and FIVE Jumeirah Village. So what’s the one reason everyone should go to brunch? “Just one? I can think of a few 100s, but to sum it all up in one sentence; it has everything you need for the perfect outing: delicious food, genuine hospitality and engaging entertainment. All without breaking the bank” , said Nicholas Chalmers, manager of the Paramount Hotel Midtown.

Why is the brunch scene in Dubai growing?

According to the latest study by, the annual global growth brunch consumption rate stands at 1.47%. In addition, he specifies that a brunch is consumed 2.23 times on average each year. Locally speaking, brunches are an ever-evolving concept in food and beverage venues (F&Bs) in Dubai, and although it is a busy concept, we continue to see it grow and more fun and interesting brunches come to life. Every type of F&B outlet has its own brunch scene these days, whether it’s a small restaurant or an upscale venue. “The reason Dubai continues to invest and grow its brunch scene is because of extremely high demand. The city is filled with expats, looking to make the most of their weekends and vacationers, who want to make the most of their trip. For people who are busy working during the week, brunches are a perfect opportunity for them to make the most of their weekends while still having time to do all that Dubai has to offer. For those on vacation, it’s the best way to get an early party, seamlessly transition into Dubai’s nightlife scene, and have the chance to explore the different cultures and cuisines that Dubai is famous for” , said Charbel Karam, F&B Manager, Th8 Palm. , managed by Accor.

Every mood, every person

Brunch is the perfect fusion for trying new food concepts while having a great time with friends and family. Depending on the type of brunch you decide to enjoy, there really is something for everyone. One of the reasons why Dubai never tires of reinventing brunches? “Because it’s the perfect deal!” It’s our job as hoteliers to take that formula and put a unique spin on it,” Chalmers said. From twilight rooftop brunches at The Penthouse, FIVE Palm Jumeirah to poolside extravaganzas at Soul St. FIVE Jumeirah Village, FIVE has something for everyone – every mood, every party moment, every taste and preference. Agrees Karam, “Across Dubai venues, you will see an array of concepts ranging from brunches with live music, themed brunches and brunches with all kinds of cuisines. This keeps the party alive and brings people together” , Karam said.

Who said brunches were limited to daytime and weekends?

While we’re always trying to get used to a Sunday brunch on a Friday, an interesting report from Brandwatch suggests that while you’d expect the most popular day of the week to chat about brunch to be the weekend , Monday ranks first. Data covering mentions in public forums and social media platforms between January 1, 2022 and April 30, 2022 indicates that Monday conversations exceeded Sunday mentions by 25%. The most popular time of day for these conversations is, unsurprisingly, noon. Wondering what to do on a Thursday night during the week? Well, choices at FIVE destinations include a Maskerade evening brunch at the penthouse, Five Palm Jumeirah, where you can enjoy a three-course menu of award-winning Japanese-inspired dishes, plus unlimited house pours and select cocktails. , with live DJ sets and entertainment.

A sleepover brunch, a Broadway brunch… innovation is key

As a few restaurants continue to grapple with the setbacks of the pandemic and compete with cloud kitchens, the rise in orders and takeout, and the penchant for home cooking; innovation is the path to a hopeful scenario to bring the crowds back. Yes, the scenario is now promising and demand continues to grow, making this the perfect opportunity for F&B venues to develop unique brunches that set them apart from their competitors. “We introduced the Sleepover Brunch concept, where guests can join brunch and spend the night with breakfast and a whole host of other inclusions,” Karam said. Many dining venues offer all-inclusive food and drink. You will therefore generally spend less money than at lunch or dinner. Karam added.