Established as South Africa’s first meal kit delivery service in six years, after starting out in the family garage, Ucook was fully acquired by Silvertree Holdings in a one-year deal. worth R187 million.
David Torr, Christopher Verster-Cohen and Katherine Barry, co-founders of Ucook
The deal saw co-founders David Torr, Christopher Verster-Cohen and Katherine Barry, along with the original team that was responsible for the company’s phenomenal growth, leave the company and hand over the executive reins to Peter Allerstorfer of Silvertree and his team. . Torr remains a member of the company’s board of directors.
“Peter is a great executive with a keen eye for detail, I can’t wait to watch from the sidelines as Ucook explores new avenues,” says Torr. “We are immensely proud of what we have built, but I felt it was time to leave the business to allow me to focus on other businesses.”
Verster-Cohen also felt that the time was right to leave Ucook: “We have built a phenomenal brand from scratch in a relatively short period of time and although we have had many ideas for the next steps in its evolution , it was time to move on and leave and spend some time on other exciting projects that have been simmering in the background for a while”.
Ucook was one of three projects Torr was working on when the brand took off – and it’s now following a similar blueprint, with an array of projects in various fields underway. One of the first is the high-end skincare brand lelive, which he co-founded – focused on strategy – alongside Amanda du-Pont. He works to capitalize others and go through funding rounds to get the wheels in motion.
“It’s exciting to be working on building a few things from scratch again,” he says. “There are so many opportunities in South Africa and it is a privilege to work from a position of having learned the hard lessons of building UCook – and applying that knowledge to operate in so many really innovative new spaces. I also bring that underdog mentality that we had when we launched Ucook into these new ventures, which I think will remain a key way to approach business, for me and my co-founders” .