Back to school is germ season, that’s why the Clorox® the brand is associated Allyson Felix to help parents improve their cleaning routines for an unstoppable year ahead

OAKLAND, CA., August 22, 2022 /PRNewswire/ — The first day of school is kick-off time for parents, but it’s also kick-off time for germs. New Clorox Research® The brand found that the clothes kids wore to school came back 28 times more germ-free than the average toilet seat.1 Additionally, the study found that kids’ backpacks are often the most overlooked by parents when it comes to sanitizing, and it shows. On average, children’s backpacks registered 31 times more germs than the average cell phone.1

These germs can stop families in their tracks, but parents can’t afford to be slowed down. By adopting a holistic germ prevention strategy, parents can help prevent the spread of disease-causing germs on surfaces. That’s why Clorox partners with the world’s most decorated woman in athletics history, gender equality advocate, entrepreneur and mom, Allyson Felix. Together, they’re helping educate parents about the spread of germs to help keep households running smoothly for an unstoppable year ahead.

“All my life I’ve had to overcome invisible barriers to get to where I am today. Aside from any accomplishments on the track or as an entrepreneur, my hardest and most important job has been and will always be my role as a mom. It takes a fierce determination on the part of parents to juggle their families, careers and passions, especially during the new school year with all the added responsibilities that this entails,” said Allyson Felix, 11-time medalist and spokesperson for Clorox. “Simply put, parents need simple, effective solutions to help prevent the spread of germs on surfaces and stay on top of their game. That’s why I’m proud to join Clorox and show parents how much point they can be unstoppable when they start cleaning.”

“At Clorox, we recognize that parents do it all these days and that germs can keep them from enjoying all of life’s possibilities,” said Stacy Stokes, vice president of marketing at The Clorox Company. “As a leader in public health, we understand the importance of physical and mental well-being and are proud to provide parents with tools, resources and products to help maintain a cleaner and safer environment where their families can thrive.

Swab study

To find out how many germs children bring home from school, Clorox conducted a swab study with parents of school-aged children, which included testing a variety of home surfaces and school supplies. school. Swab results* indicate:

  • The average couch has as many germs as a dog’s tennis ball and twice as many germs as the fridge1 door/handle.1
  • The clothes kids wore to school were 28 times more germ-infest than the average toilet seat.1
  • Children’s backpacks are 31 times more germs than the average cell phone.1
  • Hard surfaces such as countertops, TV remotes, game controllers, and refrigerator handles were about 26 times more germ-prone than the average bathroom door handle.1

American Parent Survey

To further uncover the true impact germs can have on families, Clorox also conducted a nationwide survey of 1,000 parents of school-aged children. The survey results** indicate:

  • Millennial parents of color are often more affected by illness, with 85% saying they had to take a sick day or unpaid leave due to a sick child in the past year, compared to just 78% millennial white parents.
  • More than two-thirds (69%) of parents fear their children will bring home germs from school and more than half (54%) expect their children to make them sick.
  • 42% of millennial parents of color said they felt nervous about going back to school, compared to just 32% of white millennial parents.
  • Mums are more likely to be stressed about going back to school (38% vs. 24%) while dads are more likely to be happy (67% vs. 39%).
  • More than half of parents surveyed (54%) are stressed about their child having to stay home.

Overcoming obstacles such as pathogens requires a holistic approach. Fortunately, Clorox offers simple and effective solutions to help prevent the spread of germs on surfaces. To shop for convenient back-to-school solutions like Clorox® Disinfecting wipes and Clorox® Disinfectant Mist and to learn more, please visit Clorox.com.

Research Methodology

* Swab Study: On behalf of Clorox, Ketchum Analytics conducted a three-day swab test and online message board discussion of 30 people who were parents of children under 18 and currently attending school , a summer school or a summer camp. Ketchum Analytics was supported by market research recruiter, Schlesinger Group and swab analysis was performed by Perritt Laboratories. The swab test and online message board were set up from June 13-17, 2022. The swab test required participants to swab 9 locations in their home which were analyzed to reveal which had the highest CFU* (germ growth). The participants dabbed the surfaces after their children got home from school and interacted with the surfaces. The germs referenced in this study are defined as bacteria, yeasts and molds.

**Survey: On behalf of Clorox, Ketchum Analytics conducted an online survey of 1,570 total Americans, including 1,000 nationally representative Americans, including 334 parents and 532 additional people of color (POC) from the generation Y, including 390 parents. The survey was conducted from July 6-11, 2022 at the 95% confidence level and with a margin of error (MOE) of +/-3%.

About the Clorox Company

The Clorox Company (NYSE: CLX) inspires people to feel good and thrive every day. Her trusted brands, including Brita®Burt’s Bees®Clorox®cool step®Thrilled®hidden valley®Kingford®Liquid Plumr®Pin-Sol® and rainbow light®can be found in approximately nine out of 10 US homes and internationally with brands such as Ajudin®Clorinda®Chux® and Poet®. Based at Oakland, California, since 1913, Clorox was one of the first U.S. companies to integrate ESG into its business reporting, with commitments in three areas: Healthy Lives, Clean World and Thriving Communities. Visit thecloroxcompany.com to learn more.

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1 The National Science Foundation’s 2011 International Germ Study, Germiest Places in the Home 2011, conducted by NSF International from December 2010January 2011.

SOURCE Clorox