The opening also marks the 249th global branch of LuLu Financial Group, of which LuLu Exchange is a part.

Speaking about the company’s strategy for continued growth, Ahamed said, “The UAE is our most interconnected market and today’s opening reinforces our commitment to bringing our services closer to the people of this country. We are bullish on the country’s financial services sector and have strategically rolled out various offerings through physical and digital mediums to serve a broader demographic base. Through our new branch, we hope to play a significant role in supporting the cross-border payment needs of locals and expats residing in Al Dhaid.

Thampi Sudarsanan, AVP, LuLu International Exchange, said, “Our new branch in Al Dhaid has been strategically opened with the convenience of our customers in mind. Even as we continue our digital transformation journey, we remain committed to strengthening our physical network, which in many ways continues to be the first point of contact for our customers. The Al Dhaid region welcomes people of all nationalities, so the new branch will play a key role in ensuring that our services are within reach of our customers.

In line with the company’s customer engagement initiatives this year, the Al Dhaid branch will offer services such as remittances, WPS and currency exchange, while serving as an engagement center for customers. who wish to upgrade to the company’s digital offering, LuLu Money.