Thank you, a leading customer loyalty and engagement platform, today announced that Greg Creed, former CEO of Yum! Brands, will join the company as an advisor to the Chairman and CEO and the Board of Directors. Mr. Creed brings to Thanx more than 40 years of marketing and operations experience with major restaurant and consumer packaged goods brands. Among the highlights of his 25-year tenure at Yum! Brands, Creed led Taco Bell through innovative marketing campaigns such as “Think Outside the Bun” and launched category-defining products like the Doritos Locos Taco. More recently, Creed is the author of Marketing RED: the three ingredients of the big brands.

“The digitalization of restaurants and recent trends in third-party delivery have brought massive changes to the industry,” Creed said. “To stay competitive, marketing teams must meet three key elements: relevance, ease and distinctiveness. I’m excited to bring my expertise to Thanx, a company at the forefront of simplifying sophisticated marketing for marketers. I am excited about the future of Thanx and the future of restaurants using their innovative technology to compete in the digital age.

Thanx Founder and CEO Zach Goldstein shared his excitement for the partnership, “We are honored to have such a restaurant industry luminary join our Board of Directors. Greg’s experience goes beyond being the CEO of one of the largest restaurant groups in the world; it is a generational marketing spirit that has changed the category with its creativity and audacity. We believe data-driven personalization is the next frontier in marketing; Greg will help Thanx deliver similarly innovative technology as we continue to expand into company-wide restaurants.

Creed and Thanx will celebrate their new partnership with a book tour beginning with an April 6 inaugural event in Dallas, Texas, where Creed will speak alongside Meredith Sandland, co-author of Delivering the Digital Restaurant. The cocktail and the round table will be organized by Thanx and moderated by Goldstein. Interested guests can request an invitation to the event in person or join the live stream. Details of the live stream will be shared on the event page.