RIYADH: Jawwy TV, Intigral’s premium OTT service, is expanding its presence in the Kingdom and is among the top OTT brands in terms of overall awareness, according to a recent survey conducted by Ipsos.
The study, conducted during the third quarter of 2021, covered the entire Kingdom and included 2,500 respondents. The interviewees were of different nationalities, including Saudis, Arabs and other expatriates.
Jawwy TV recorded a high overall satisfaction rating, as 78% of users surveyed said they were likely to continue using the service. Content quality, variety and exclusivity, ease of use, and excellent value for money were among the top drivers of customer loyalty.
Peter Mrkic, Chief Commercial Officer of Intigral, said, “Jawwy TV is strengthening its presence in Saudi Arabia and MENA markets, in line with Intigral’s expansion strategy. Supporting the goals of Saudi Vision 2030, we leverage the national digital ecosystem to help advance the entertainment industry by providing customers with a rich range of world-class digital content and ensuring the highest quality and better content delivery.
Throughout 2021, we successfully increased our reach in new markets while strengthening Jawwy TV’s offerings by partnering with leading global content providers. The survey results confirm that we are moving in the right direction and drive us to continue delivering high quality offers to our subscribers while generating higher levels of engagement.
The study highlighted that Jawwy TV is on track to become the main challenger brand in the Kingdom, with an awareness rate of 74%, a 15% increase year-on-year, in addition to significant growth in all KPIs of notoriety in 2021.
The platform also ranked first in customer service level, as 73% of respondents said they were satisfied with the ease of contacting customer support.
Through its core platform, Jawwy TV, Intigral operates a one-stop digital entertainment destination catering to various viewing trends and preferences in Saudi Arabia and the MENA region. The platform offers more than 200 live and free channels offering content in Arabic and English, and a library with more than 28,000 entries of Arabic and Western titles, as well as curated content through partnerships with 30 global networks. and regional, including NSOs. , Fox, Starzplay and Discovery.