By Peter Robert

Austrade’s trade and investment commissioner in China, Lauren Gilbert, has flagged another manufacturing opportunity in the Middle Kingdom, driven by Australians’ obsession with morning coffee.

Gilbert took to social media to say: ‘As a coffee addict, one of the first things I did when Shanghai’s lockdown started to lift was grab a latte .

“I sat on the side of the road and watched the city come to life.”

Part of that comeback is the rise in Australian roast coffee consumption (Lauren Gilbert’s morning coffee, main photo).

Gilbert said China’s coffee scene has flourished in recent years, with coffee imports rising 144% in 2021 to $1.12 billion, with the country now boasting more than 110,000 coffee shops.

She said: “Australian grown and roasted coffee is renowned for its quality.

“I get a thrill (really!) every time I see an “Ao Bai” 澳白 (Australian white dish) on the menu and a bag of Australian beans behind the coffee machine in China.”

His post sparked many stories from Australian expats who feel the same excitement finding Australian coffees and our products on the shelves in Shanghai and elsewhere in China.

Lauren herself recalled, “You remind me of the basement cafe we ​​frequented as exchange students at Peking University/Beida in 2008.

“Was one of the only somewhat affordable cafes that had a latte!!”

Lauren loves her exclamation points.

Austrade says that although Australia is a relatively small exporter of coffee to China: “Australian grown and roasted coffee is renowned for its quality, and it has a loyal and niche customer base in China.”

More information on exporting coffee to China here.

Photos: Austrade/The View from Gilbert’s Morning Cafe, Shanghai/Lauren Gilbert

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